“Marketing Plan SWOT Consensus”
Why should a couple of people in marketing divine for themselves the list of strengths, weaknesses, opportunities, and threats? And why should these “first draft” writers risk applying priortization to a list that won’t be discussed until they publish their first draft of the plan?
ETtools can be used by a large cross departmental team to self-identify, discuss, and rank the SWOT elements.
And then the marketing plan writers can focus on tactics and solutions.
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